Packaging must withstand transport and storage in both stores and at home. Therefore, in development and proactive decision-making, many parameters must be evaluated – from user requirements and market demands, to aspects relating to regulations, safety and the environment. We carefully consider the material itself as well as the volume of materials required for our packaging. Our ambition is to reduce packaging wherever feasible. The aim is for 100% of the packaging for self-produced products to include renewable, recycled or FSC-certified materials in 2025. In 2023 we were at 77%. We are gradually changing our packaging to approach this goal by introducing more renewable and recycled materials and by introducing plastic-free packaging on some products and in some markets.
